SpaceX Listing Ad Totals

33 listings. One wealth event. One audience about to move.

On June 12th, SpaceX went public. In the months around it, 33 Compass listings across Southern California got in front of the employees deciding where home will be next.

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Since launch

1.59M+ ad views, and still climbing.

These 33 Compass listings have appeared across 200+ websites and apps since the first went live in early June. The ads are still going.

1,591,728
Total Ad Views
13,772
Total Clicks
1.41%
Average Engagement Rate
33
Listings
Who these ads reach

The buyer who isn't looking yet

Some of them are already searching. They have a number in mind, they are touring homes in Manhattan Beach, and they will find your listing on their own.

There is another kind of SpaceX buyer, though. Someone who just came into more money than they planned for, who is not scrolling listings yet, but who would move for the right place. These ads reach that person where they already spend time, the science and finance sites they read and the neighborhoods they already live in, and bring them back to your listing.

The world's largest IPO. Nearly 500 employees, fifteen years of vested equity, and thousands of new millionaires minutes from the beach.
Where they spend their time

Everything pointed back to Hawthorne

Every listing's ads centered on one place: the SpaceX campus in Hawthorne, and the neighborhoods around it. Westchester, El Segundo, Manhattan Beach, Playa del Rey.

GPS geofencing put the ads on devices that had actually been there. One address led by far, 1 Rocket Road, with the Strand House in Manhattan Beach a clear second.

Geofencing reach
~3,200unique devices reached per listing, in person
2.4xtimes each person saw the ads, on average
272,366in-person ad views in total

Reach is the number of distinct devices. Frequency is how often each one saw the ads.

Fewer views
More views

Bubble size reflects ad views. 272,366 views across the geofenced locations.

Who clicked

The closer to Rocket Rd, the stronger the response

From the SpaceX campus in Hawthorne out to the coast, every neighborhood these ads reached clicked well above the national average. Within ten miles of the campus, engagement ran about five times the national benchmark, and the beach blocks of Playa del Rey and Manhattan Beach led.

Most of them already live minutes from your listing.

Engagement rate by proximity
Playa del Rey + Manhattan Beach~1.4%
Within 10 miles of SpaceX HQ~1.1%
Hawthorne~1.0%
Westchester~1.0%
El Segundo~0.6%
National average~0.2%
Where the ads appeared

Top Sites by Appearance

nytimes.com222,506
huffpost.com202,778
latimes.com116,097
cnn.com100,107
theguardian.com74,262

These ads were seen across a curated list of 200+ premium tech, aerospace, business, and luxury publications reaching an affluent, high-intent audience, including: The Verge, Wired, Space.com, TechCrunch, Robb Report, Architectural Digest, and more. The standout: New Atlas, a science and technology site where the ads earned a 7.11% engagement rate, thirty-five times the national benchmark.

9:41•••
nytimes.com
Real Estate
For SpaceX Employees, an IPO Windfall Reshapes the South Bay
The New York Times · June 12, 2026
For thousands of employees, years of work are about to turn into the freedom to choose where they live.
Advertisement
Minutes from the mission. Worlds away from it. Cameron Stearns, DRE #01920602
Across the South Bay, listings are already drawing a new kind of buyer.

Cameron Stearns' ad on nytimes.com, one of the top-performing ads by engagement rate. DRE #01920602

A 1.41% average engagement rate. Seven times the national average.
The creative

The ad is more than the house

The commute that finally works. The neighborhood already lived in. The place that's been earned. Three of the strongest performers, with engagement rates from 1.30% to 1.39%.

Escape to mid-century perfection in Wine Country
Peter ColbertDRE #01703429
City energy, beach soul. 1706 Abbot Kinney Blvd, Venice
Debbie WeissDRE #01855054
The life you built. The home it deserves.
Abby WaddellDRE #00892590
The Traffic Report

The full picture, in real time

The Traffic Report tracks every view and every click, on every website each listing appears on. Something worth sending straight to your seller.

1,591,728
Total Ad Views
13,772
Total Clicks
1.41%
Average Engagement Rate
33
Listings
Still running

The number keeps climbing

Several of these listings are still live, and more SpaceX listings are joining them. As they run, the total views across Southern California will keep growing.

Launch Your Listing

A handful of listings beyond Southern California are running these ads too, adding their own local markets that fit each home's buyer. The center never moved: the employees at SpaceX.

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