SpaceX Listing Ad Totals

25 listings. One wealth event. One audience about to move.

On June 12th, SpaceX went public. In the weeks around it, 25 Compass listings across Southern California got in front of the employees deciding where home will be next.

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Since launch

More than 895,000 ad views, and still climbing.

These 25 Compass listings have appeared across 200-plus websites and apps since the first went live in early June. The ads are still going.

895,805
Total Ad Views
7,871
Total Clicks
1.25%
Average Click-Through-Rate
25
Listings
Who these ads reach

The buyer who isn't looking yet

Some of them are already searching. They have a number in mind, they are touring homes in Manhattan Beach, and they will find your listing on their own.

There is another kind of SpaceX buyer, though. Someone who just came into more money than they planned for, who is not scrolling listings yet, but who would move for the right place. These ads reach that person where they already spend time, the science and finance sites they read and the neighborhoods they already live in, and bring them back to your listing.

The world's largest IPO. Nearly 500 employees, fifteen years of vested equity, and thousands of new millionaires minutes from the beach.
Where they spend their time

Everything pointed back to Hawthorne

Every listing's ads centered on one place: the SpaceX campus in Hawthorne, and the neighborhoods around it. Westchester, El Segundo, Manhattan Beach, Playa del Rey.

GPS geofencing put the ads on phones that had actually been there. One address led by far, 1 Rocket Road, with the Strand House in Manhattan Beach a clear second.

Fewer views
More views

Bubble size reflects ad views. 53,630 views across the geofenced locations.

A handful of listings beyond Southern California are running these ads too, adding their own local markets and the places that fit each home's buyer. The center never moved: the employees at SpaceX.

Who clicked

The closer to home, the stronger the response

Around Westchester, 1.3 to 1.5% of the people who saw the ads clicked. Closer to the water, in Playa del Rey and Manhattan Beach, that rose to 2 to 5%.

Westchester
1.3-1.5%
Playa del Rey + Manhattan Beach
2-5%

Most of them already live minutes from your listing.

Where the ads appeared

The five sites that did the most work

nytimes.com
newatlas.com
cnn.com
latimes.com
theguardian.com

These ads ran across more than 200 websites and apps. These five stood out, the publications this audience already reads.

9:41•••
nytimes.com
Real Estate
For SpaceX Employees, an IPO Windfall Reshapes the South Bay
The New York Times · June 12, 2026
For thousands of employees, years of work are about to turn into the freedom to choose where they live.
Advertisement
Minutes from the mission. Worlds away from it. Cameron Stearns, DRE #01920602
Across the South Bay, listings are already drawing a new kind of buyer.

Cameron Stearns' ad on nytimes.com, one of the top-performing ads by click-through rate. DRE #01920602

A 1.25% average click-through rate. More than six times the national average.
The creative

The ad is more than the house

The commute that finally works. The neighborhood already lived in. The place that's been earned. Three of the strongest performers, with click-through rates from 1.30% to 1.39%.

Escape to mid-century perfection in Wine Country
Peter ColbertDRE #01703429
City energy, beach soul. 1706 Abbot Kinney Blvd, Venice
Debbie WeissDRE #01855054
The life you built. The home it deserves.
Abby WaddellDRE #00892590
The Traffic Report

The full picture, in real time

The Traffic Report tracks every view and every click, on every website each listing appears on. Something worth sending straight to your seller.

895,805
Total Ad Views
7,871
Total Clicks
1.25%
Average Click-Through-Rate
25
Listings
Still running

The number keeps climbing

Several of these listings are still live, and more SpaceX listings are joining them. As they run, the total views across Southern California will keep growing.

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